It’s not uncommon to get stuck in the branding box. Ideas become stale, conformity permeates and your brand becomes lost. If only you could have another set of eyes that could look beyond your brand and provide you with that much needed brand enlightenment.
At BizSense, our view of branding goes beyond ‘the logo’. To us, branding is about emotion, psychology and the ever elusive hooks to customer engagement. BizSense works with its clients to bring out the true elements of a brand and to develop an end result that is simple, meaningful and clear. Our brand development process results in a style guide that clearly outlines brand definitions and vehicles that engage customers beyond the visual, including how your customers feel and hear about your brand.
- Cathy Lawrence, Irvin, CA